15th of February, Adriatic Properties as a socially responsible company supported first Montenegrin telethon. Under a name “Support, win ” was collected money for children that are fighting with very cruel very illness – cancer.
During this humanitarian action in a couple of hours was collected more than 367.000 euro and together with big Montenegrin companies in this action participated also 100 celebrities from Montenegro.
Yearly in Montenegro 15 to 20 kids are diagnosed with this illness, even more of them are fighting with it as the recovery could take long time, even longer than a year. Those kids are usually from three to eight years old, or any other age.
This action was initiated by five TV stations but any other media was welcome to join.